The Implicit Personality Theory Is Developed By Lee Cronbach

The implicit personality theory was developed by Lee Cronbach in the 1950 s. This theory explores our tendency to link personality traits in other people (Vohs). For example, one may believe that because a person is extroverted he or she must also be intelligent. This may not be the case, but other people still let this belief influence their choice in friends and employees. This can be problematic if your assumptions are wrong and you associate with the wrong friends or hire the wrong employee. Implicit personality theory can be broken into two specific types based on social psychology research. The first category is called the halo effect, this refers to the tendency to see one good or bad trait and assume a list of other good or bad traits must follow. This can cause people to stop looking after just one trait (Vohs). This is especially problematic for job interviews and performance reviews. Employees may be unfairly fired or promoted based on the assumptions of another pe rson. The second category deals with our assumptions that physically attractive people are better than those who we believe are less attractive (Vohs). We do not take into account that beauty is subjective and that these feelings out superiority are not universal or even true. We also do not get to know the person well or take their merits into account. You may hire a person you are attracted to because you assume he or she is intelligent and warm, but in reality this person is less thanShow MoreRelatedProduct Placement vs Tv Advertisement8824 Words   |  36 Pageseffectiveness of product placement. The influence of persuasion on Brand Attitude has only been demonstrated by Russell. Russell (2002) finds that persuasion is enhanced by a congruency between plot connection and modality. Russell et al. (2004) developed a construct of â€Å"connectedness† characterizing the degree to which TV characters appear as referent others for TV viewers. In this study evidence is foun d of the effect of connectedness on memory for brand and products placed in the program, but additionalRead MoreProduct Placement vs Tv Advertisement8817 Words   |  36 Pageseffectiveness of product placement. The influence of persuasion on Brand Attitude has only been demonstrated by Russell. Russell (2002) finds that persuasion is enhanced by a congruency between plot connection and modality. Russell et al. (2004) developed a construct of â€Å"connectedness† characterizing the degree to which TV characters appear as referent others for TV viewers. In this study evidence is found of the effect of connectedness on memory for brand and products placed in the program, but additionalRead MoreDeveloping Effective Research Proposals49428 Words   |  198 Pagesthe pre-empirical stage 3.7.2 Questions before methods 3.7.3 Do I need hypotheses in my proposal? 3.8 Review concepts and questions Notes 4 Some Issues 4.1 The perspective behind the research 4.2 The role of theory 4.2. 1 Description versus explanation 4.2.2 Theory verification versus theory generation 4.3 Pre-structured versus unfolding 4.4 The relevant literature 4.5 Quantitative, qualitative or both? 4.6 Review concepts and questions Notes 5 Methods 5.1 Introduction 5.2 Quantitative data, qualitativeRead MoreFactors Affecting Motivation to Learn English25117 Words   |  101 PagesInfluence 1.9.6 Teacher Influence 1.9.7 Learning Styles 20 21 22 2 LITERATURE REVIEW 2.1 Introduction 2.2 Pass Research on Use of English as a Second Language 2.3 Theories Relating to the Study 2.3.1 The Behaviourist Theory 2.3.2 The Nativist Theory 2.3 3 The Social Cognitive Theory 2.4 Justification for choosing the Social Cognitive Theory As Theoretical Framework 2.4.1 Parents as Socializing Agents 2.4.2 Socializing by Teachers and School Culture 2.4.3 Socializing and Peer Influence 2.5 Other Research